While doing supplement reviews, I was often asked if I’d consider doing a video review. My most often used response was, “I don’t typically do those, but I’d consider it.”.
The excitement over video reviews has died down a bit until recently, when a bunch of supplement companies began contacting me to specifically do video reviews on their products. Rather than put my usual response, I began to say no, and sent them these links:
That’s right, videos often have misrepresented view counts, so why would I waste time editing and re-editing a video, ensuring the lighting is good, getting “action shots”, etc., when views aren’t real and I can easily type out everything and take a few quality pictures instead?
I know online marketers do videos on Instagram and FB and some don’t require product shots, “action shots”, or well-lit/professional quality video, but it seems like even if I did a video, the company’s expectations are tainted and it seems dishonest for me to do that to anyone.
Instagram has a similar problem and some users with thousands of followers have up to 80% less when spam accounts are removed. Spam accounts are typically seen as the accounts with no pictures, an odd name, and no posts, but they can also look like real people too. I actively monitor my Instagram and deny or report and remove spam accounts daily or weekly.
You may be thinking that page views on a blog can be inflated too, which is correct, but it’s harder to do than with video. In fact, WordPress offers unique view stats, which is a much more accurate statistic than video views. Blogger has a similar feature.
I want to be honest in representing myself with any vendor, so for me and for now, video stuff is best left off of the table, until the tech companies can fix it.